Amir Panahi — Founder & Managing Director

AI should sharpen thinking, not replace it

The firms we work with are full of people who are very good at their jobs. Our work is to give them back the hours lost to digging, searching, and re-explaining the same context — so the same team produces better work, not so the team gets smaller.

We start with the data, not the model

Most AI projects don't fail on the model. They fail because the information underneath it was never structured enough to reason over. We start there: with your data, your context, and the way decisions actually get made, before anything clever gets built on top.

We build things meant to last

We favour robust, maintainable systems over whatever is loudest this quarter. A lot of our work is built in F# and other functional tools, because the things we build are meant to be trusted and kept — not demoed once and abandoned.

Your data stays yours

For many of our clients, the data can't leave the building. So when it needs to, we deploy inside your own infrastructure — fully private, and fully under your control.